Hello Kitty is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. Shortly after her creation in 1974, the first piece of Hello Kitty merchandise, a Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. The character was then brought to the United States in 1976. By 2010, Sanrio had ensured Hello Kitty was a global marketing phenomenon worth $5 billion a year. By 2014, Hello Kitty at 40 years old, was worth about $7 billion a year, with minimal advertising with the exception of Sanrio and related show producers, ticket sales and webpages and at show venues and nearby locations. Originally aimed at pre-adolescent females, Hello Kitty’s market has broadened to include adult consumers, and can now be found on a variety of products ranging from school supplies to fashion accessories and fashion clothing. Annabelle signed a DTR agreement with Sanrio in 2015 and clothing ranges based on Hello Kitty have proved to be amongst our best sellers - targeting both grown women – the original consumers of Hello Kitty – and now their daughters too!