Annabelle’s commitment to expand its brand and product offering to its loyal customer base has always been a key focus for the company. The company noticed that women were extremely happy with the nightwear and loungewear offering for themselves and their daughters, but they wanted an increased variety of styles and brands for their sons. With this in mind, Annabelle signed retail agreements with Real Madrid and FC Barcelona to design boys’ pyjamas, short sets and loungewear based on the world’s biggest football clubs. This DTR agreement gives Annabelle access to use all of Real Madrid’s and FCB’s logos, stadiums, and most importantly their player library, in order to design garments for boys.

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