Being a local brand and sourcing directly from factories in the Far East, allows us to offer clothing of the highest quality at affordable prices.
Currently, in 2017, Annabelle has established 28 retail stores across the UAE, Qatar and Kuwait and has plans to open, on average six new retail stores per year.
Annabelle’s creative in-house design team has ensured that their range of nightwear and loungewear has always resonated with their consumers in mind. This has allowed us to build a loyal customer base who consistently come back to buy more. Being a local brand and sourcing directly from factories in the Far East, allows us to offer clothing of the highest quality at affordable prices.
Fashion design has always been at the heart and core of the Annabelle business.
Every season, our collections are an evolution of the previous season. Our collections begin with fabrics which are all selected and designed in house. We continue to use, develop and improve the softest, most comfortable fabrics to ensure our customers are wearing garments using the highest quality fabrics. Pricing our collections competitively at affordable prices is a key tenant of the Annabelle brand. To ensure this pricing strategy is met, our sourcing teams only work directly with factories in the Far East so essentially, our collections are going directly from the factory to the retail floor without any intermediaries in between.
Before we even consider using a factory for Annabelle, we conduct rigorous audits of the factories.
Under our ethical audit programme, our suppliers must submit and independent third-party factory audit no older than a year to get approval. We promote ethical production of Annabelle garments by working to improve labour conditions in production facilities, testing the safety and integrity of products, and exploring ways to reduce the environmental footprint of our supply chain. We also fully comply with the Walt Disney’s International Labour Standards (ILS) program which evaluates and helps improve working conditions in facilities producing Disney-branded products. Disney’s ILS program is administered by a dedicated staff of over 120 professionals located in 12 countries around the world.